Variety of Menu
7 Brew: Offers a streamlined menu focused on customer favorites, including iced coffees, blended mochas, teas, smoothies, energy drinks, and sparkling waters.
Starbucks: Features a larger menu that includes food items like sandwiches, pastries, and breakfast options, which can slow down preparation times.
Key Point:
- 7 Brew’s specialized beverage-only menu ensures faster service and prioritizes drink quality over non-beverage items.
Comparison Table:
| Menu Category | 7 Brew | Starbucks |
| Coffee Options | Iced, cold brew, blended | Hot, iced, cold brew, espresso |
| Non-Coffee Drinks | Energy drinks, smoothies, sparkling waters | Refreshers, frappuccinos |
| Food Items | Not available | Sandwiches, pastries |
Customization Options
7 Brew: Provides extensive customization options, including multiple non-dairy milk choices (oat, almond, coconut), sugar-free syrups, and customizable add-ons for all beverages.
Starbucks: Offers a wide array of customization, but complex orders may come at a higher price.
Comparison Table:
| Feature | 7 Brew | Starbucks |
| Milk Alternatives | Oat, almond, coconut | Oat, almond, soy, coconut |
| Syrups | Vanilla, caramel, hazelnut, seasonal | Vanilla, hazelnut, seasonal |
| Custom Blended Drinks | Energy drinks, iced coffee, mochas | Primarily frappuccinos |
Key Point:
- 7 Brew’s customization process is simple, with fewer barriers to creating highly personalized drinks.
Efficient Service
7 Brew: Utilizes a double-lane drive-thru system with an order-taking team that walks to vehicles to take orders and payments, reducing bottlenecks and increasing efficiency.
Starbucks: Primarily relies on single-lane drive-thrus and in-store orders, which can lead to slower service during peak times.
Key Point:
- 7 Brew’s dual-lane setup and highly engaged team members ensure faster service, even during morning and afternoon rush hours.
Unique Drinks
7 Brew: Renowned for its signature 7 Energy drinks and customizable fruit-infused sparkling waters, along with classic cold brews and mochas.
Starbucks: Best known for its frappuccinos and seasonal lattes (e.g., Pumpkin Spice Latte).
Highlights:
- 7 Brew’s 7 Energy drinks provide a unique, flavorful caffeine boost with customizable flavor combinations.
- The sparkling water line offers non-caffeinated, refreshing options for customers seeking something different.
Comparison:
| Drink Type | 7 Brew Example | Starbucks Example |
| Energy Drinks | Blueberry Blast 7 Energy | Not available |
| Seasonal Favorites | Spring Berry Refresher | Pumpkin Spice Latte |
| Sparkling Water | Citrus Spark | Not available |
A Community Feeling
7 Brew: Actively participates in community events, charity drives, and customer appreciation days. Known for hosting local events and fostering a sense of community.
Starbucks: Focuses on global initiatives and broader campaigns, which may not have the same localized impact.
Key Point:
- 7 Brew’s localized approach and personable service create a stronger connection with customers compared to the corporate-focused Starbucks.
Community Engagement Examples:
- Charity Drives: Contributions to children’s hospitals and local food banks.
- Customer Appreciation: Free drink days and giveaways during events like “7 Days of 7 Brew.”
Prices
7 Brew: Offers competitive pricing, especially for larger drink sizes and specialty options.
Starbucks: Generally more expensive for specialty drinks and customizations, especially larger sizes.
Example Price Comparison:
| Drink Type | 7 Brew Large Size | Starbucks Venti Size |
| Iced Caramel Latte | $5.25 | $6.25 |
| Blended Mocha | $5.75 | $6.95 |
| Cold Brew | $4.50 | $5.75 |
Key Point:
- 7 Brew’s pricing structure makes it more budget-friendly, especially for customers who enjoy customized, large-sized drinks.
Customer Experience
7 Brew: Baristas are known for their friendly, high-energy approach, often greeting customers warmly and by name. The service style fosters personal connections and ensures a cheerful, memorable experience.
Starbucks: Provides professional service that is more formal and transactional, though consistent and polished.
Key Point:
- 7 Brew’s personalized, engaging service creates a more welcoming and fun atmosphere, while Starbucks focuses on consistency and professionalism.
Drive-Thru Convenience
7 Brew: Features a canopied, double-lane drive-thru system with an order-taking team that approaches cars directly to speed up the ordering and payment process.
Starbucks: Typically operates with single-lane drive-thrus that can experience delays during high-traffic times.
Efficiency Highlights:
- 7 Brew: Designed to process orders quickly, even during peak hours.
- Starbucks: May experience congestion, especially at locations without double-lane setups.
Key Point:
- 7 Brew’s innovative drive-thru model maximizes speed and convenience for customers seeking a quick coffee run.
Trending Beverages
7 Brew: Renowned for its 7 Energy drinks, nitro cold brews, and fruit-infused mochas. The energy drink line allows customers to customize their caffeine boost with various flavors.
Starbucks: Famous for seasonal offerings like the Pumpkin Spice Latte and limited-time frappuccinos.
Beverage Comparison:
| Drink Category | 7 Brew Example | Starbucks Example |
| Energy Drinks | Blueberry Blast 7 Energy | Not available |
| Cold Brews | Vanilla Sweet Cream Nitro | Standard Cold Brew |
| Seasonal Favorites | Spring Berry Refresher | Peppermint Mocha |
| Sparkling Water | Citrus Spark | Not available |
Key Point:
- 7 Brew’s customizable energy drinks and refreshing sparkling waters cater to a wider range of preferences, while Starbucks focuses more on coffee-centric drinks.
Health-Conscious Options
7 Brew: Offers sugar-free syrups, non-dairy milk alternatives (oat, almond, coconut), and keto-friendly drinks.
Starbucks: Provides light frappuccino versions, plant-based milk options, and protein shakes.
Health-Friendly Choices:
- 7 Brew: Customizable drinks that can be made low-calorie or sugar-free without sacrificing flavor.
- Starbucks: Offers pre-set “light” versions of popular drinks but may charge extra for substitutions like non-dairy milk.
Key Point:
- 7 Brew’s focused drink menu simplifies health-conscious customization, making it easier for customers to create their ideal beverage.
Ambiance and Convenience
7 Brew: Focuses solely on drive-thru service, with modern, brightly designed stands that provide a fun and efficient experience.
Starbucks: Offers both in-store seating and drive-thru options for customers who prefer a café atmosphere or need a place to work or relax.
Key Point:
- 7 Brew is ideal for customers looking for a quick, high-energy coffee run, while Starbucks caters to those seeking a more traditional coffee shop experience.
Loyalty Programs and Promotions
7 Brew: Regularly features in-person promotions, such as loyalty discounts, free drink days, and community events.
Starbucks: Known for its app-based rewards program, where customers earn stars for purchases and receive personalized offers and perks.
Loyalty Program Comparison:
| Feature | 7 Brew | Starbucks |
| In-Person Promotions | Free drink events, giveaways | Rare |
| Mobile App Rewards | Not yet app-based | Full-featured app rewards |
| Special Offers | Event-based discounts | Personalized app offers |
Key Point:
- Starbucks excels in digital rewards, but 7 Brew’s local promotions foster a more interactive and community-focused experience.
FAQs on 7 Brew vs Starbucks
Which brand offers faster drive-thru service?
- 7 Brew’s double-lane system and mobile order-taking process make their drive-thru faster.
Which brand offers better drink customization for energy drinks?
- 7 Brew stands out for its 7 Energy drinks, which can be customized with various fruit flavors and caffeine levels.
Does 7 Brew have indoor seating?
- No, 7 Brew focuses solely on drive-thru service.
Which brand has better seasonal drinks?
- Starbucks is known for seasonal coffee drinks, but 7 Brew’s sparkling waters and energy drink refreshers are standout options for warmer months.